【英語島專欄】發揮「英文影響力」的5種方法

Let's have a look at five common techniques of influence that you'll have come across either explicitly or implicitly:

1、Liking 喜好

It's much easier to influence someone who likes you.（影響一個喜歡你的人的決定比影響一個不喜歡你的人要容易多了。）

2、Social proof 社會認同

People like to follow one another, so influencers imply the herd is moving the same way.（人們比較喜歡跟隨，所以你可以暗示對方，其他的人都是這麼做的。）

3、Consistency 承諾和一致原理

Most people prefer to keep their word. If people make a commitment, particularly if it's out loud or in writing, they are much more likely to keep it. Influencers should try to gain verbal or written commitments.（人們都想希望言行一致。一旦做出承諾，特別是說過或者寫下來的，更覺得有履行義務。有影響力的人會設法讓人說出或寫下承諾。）

4、Authority 權威原理

People are strongly influenced by experts. Successful influencers flaunt their knowledge to establish their expertise.（人們很容易相信專家。成功有影響力的人會想辦法展現自己的知識，以營造權威效應。）

5、Reciprocity 互惠原理

Give something to get something. When people feel indebted to you they are more likely to agree to what you want. This feeling could arise from something as simple as a compliment.（要收穫必須要先付出。當別人覺得對你有所虧欠，他們傾向於順從你的心願。這種感覺不難營造，讚美別人就能夠達到這種效果。）

【口語字彙】

come across